ABOUT NEW INC
NEW INC was founded by the New Museum in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. It occupies eight thousand square feet of dedicated office, workshop, social, and presentation space, and each year selects an outstanding interdisciplinary community of one hundred members who are investigating new ideas and developing sustainable practices.
NEW INC is a creative ecosystem that aims to foster cultural value, not just capital value. The program brings together boundary-pushing professionals who are inventing new forms and pursuing new models in fields as varied as music, interactive art, fashion, gaming, architecture, film, performing arts, product design, and web development, among others.
Taking part in a twelve-month program that runs annually from September through August, members engage in business and entrepreneurial training sessions with seasoned experts and mentors; group critiques; peer-to-peer learning; and critical discourse about the changing nature of culture, technology, and entrepreneurship. Biannual Demo Days and the End-of-Year Showcase offer members opportunities to present their work to the public, while the annual Versions conference, copresented by NEW INC and Kill Screen, investigates how new developments in digital media are challenging and expanding our notions of perspective, perception, identity, and reality.
Members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliates IdeasCity and Rhizome, and anchor tenant, the Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Incubator.
NEW INC TEAM
Julia Kaganskiy is a cultural producer across art and technology. She previously served as global editor of the Creators Project, a partnership between VICE Media Group and Intel. In 2010, she founded #ArtsTech Meetup, an initiative that brings together digital artists and professionals from New York’s museums, galleries, and art-related start-ups. In 2012, she was profiled in the AOL/PBS series “MAKERS,” which honored women leaders. In 2015, she was named in Crain’s New York Business’s 40 Under 40 list, and has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology.
Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Jilani's projects are dedicated to promoting awareness around pressing social issues through exhibitions and community-driven programs.
Alex Darby is a Sydney-born, New York-based cultural producer and contemporary jeweler. Her curatorial projects, which are guided by critical theory and digital culture, count exhibitions and site-specific installations in Australia, the United Kingdom, and the United States. Darby's independent practice as a jeweler and artist informs her work with the NEW INC community.
Rain Embuscado is a journalist and digital media producer. He previously served as an editor for artnet News, and has worked for Penguin Random House, the Cooper Union, and the Huffington Post. His work in journalism focuses on art, technology, and their overlapping intersections, and spans news reporting, photography, and video production.
Linnéa Mellander holds a graduate degree in media management from the New School. Originally from Sweden by way of Switzerland, Canada, and Brazil, Mellander is investigating ways to leverage new media towards projects that promote social good.
Jennifer Edwards is a writer, choreographer, facilitator, educator, and process designer. Her work focuses on moving ideas through communities, communicating shared stories, and finding collaborative solutions to complex questions. She’s worked with the Georgia Institute of Technology, the American Heart Association, the Juilliard School, Columbia University School of Medicine, New York University, among others. Jennifer is the founder of two companies: JenEd Productions and Edwards & Skybetter | Change Agency.
NEW INC LEADERSHIP
NEW INC was cofounded by Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director of the New Museum. A special incubator Advisory Council is chaired by New Museum Trustee David B. Heller, and its accomplished members provide guidance and lend their expertise to this innovative Museum initiative, and contribute mentorship support to its membership community. NEW INC is made possible by the generous support of the New Museum Board of Trustees.