NEW INC was founded by the New Museum in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. It occupies eight thousand square feet of dedicated office, workshop, social, and presentation space, and each year selects an outstanding interdisciplinary community of one hundred members who are investigating new ideas and developing sustainable practices.

NEW INC is a creative ecosystem that aims to foster cultural value, not just capital value. The program brings together boundary-pushing professionals who are inventing new forms and pursuing new models in fields as varied as music, interactive art, fashion, gaming, architecture, film, performing arts, product design, and web development, among others.

Taking part in a twelve-month program that runs annually from September through August, members engage in business and entrepreneurial training sessions with seasoned experts and mentors; group critiques; peer-to-peer learning; and critical discourse about the changing nature of culture, technology, and entrepreneurship. Biannual Demo Days and the End-of-Year Showcase offer members opportunities to present their work to the public, while the annual Versions conference, copresented by NEW INC and Kill Screen, investigates how new developments in digital media are challenging and expanding our notions of perspective, perception, identity, and reality.

Members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliates IdeasCity and Rhizome, and anchor tenant, the Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Incubator.




Julia Kaganskiy +

Julia Kaganskiy is a cultural producer across art and technology. She previously served as global editor of the Creators Project, a partnership between VICE Media Group and Intel. In 2010, she founded #ArtsTech Meetup, an initiative that brings together digital artists and professionals from New York’s museums, galleries, and art-related start-ups.

In 2012, she was profiled in the AOL/PBS series “MAKERS,” which honored women leaders. In 2015, she was named in Crain’s New York Business’s 40 Under 40 list, and has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology.


Rasu Jilani +

Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Jilani's projects are dedicated to promoting awareness around pressing social issues through exhibitions and community-driven programs.


Alexandra Darby +

Alex Darby is a Sydney-born, New York-based cultural producer and contemporary jeweler. Her curatorial projects, which are guided by critical theory and digital culture, count exhibitions and site-specific installations in Australia, the United Kingdom, and the United States. Darby's independent practice as a jeweler and artist informs her work with the NEW INC community.


Rain Embuscado +

Rain Embuscado is a journalist and digital media producer. He previously served as an editor for artnet News, and has worked for Penguin Random House, the Cooper Union, and the Huffington Post. His work in journalism focuses on art, technology, and their overlapping intersections, and spans news reporting, photography, and video production.

Adelya Aksanova +

Adelya Aksanova is a Tatar-American digital media producer. Each season she releases original, conscious content. Passionate about art, tech, sustainability, and community, Adelya has collaborated with IMAX, the United Nations, and various non-profits in New York to promote sustainability. Her collaborative production experience includes work that's been featured on HBO, Netflix, nominated for a NY Emmy, and screened in various film festivals worldwide.


Jennifer Edwards +

Jennifer Edwards is a writer, choreographer, facilitator, educator, and process designer. Her work focuses on moving ideas through communities, communicating shared stories, and finding collaborative solutions to complex questions. She’s worked with the Georgia Institute of Technology, the American Heart Association, the Juilliard School, Columbia University School of Medicine, New York University, among others. Jennifer is the founder of two companies: JenEd Productions and Edwards & Skybetter | Change Agency.



Lindsay Howard is an American curator based in New York City. Howard explores how the internet is shaping art and culture. She curated the first digital art auction at Phillips in New York and the second digital art auction at Phillips London, which were called an "art breakthrough". Previously, she was the curatoral director at 319 Scholes and curatorial fellow at Eyebeam.




• 60 desks for full-time and part-time members
• 2 shared conference and meeting rooms
• 30-seat screening room and event space
• 2 phone booths
• Dedicated storage lockers for full-time members
• Kitchenette with coffee machine, fridges, and microwave
• Couches and social areas
• 24/7 security card access
• Nighttime security


• Basic prototyping lab and community workbenches
• 2 HP Z840 machines for high powered processing & graphics
• Ultimaker 2, Ultimaker 3 Extended, Othermill Pro CNC, & Form 2 SLA
• Trotec Speedy100 laser cutter
• Physical computing tools from SparkFun
• Canon equipment suite with cameras, projectors and large format printers
• Vinyl cutter
• Floor drill press
• HTC Vive
• Oculus