NEW INC was founded by the New Museum in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. It occupies eight thousand square feet of dedicated office, workshop, social, and presentation space, and each year selects an outstanding interdisciplinary community of one hundred members who are investigating new ideas and developing sustainable practices.

NEW INC is a creative ecosystem that aims to foster cultural value, not just capital value. The program brings together boundary-pushing professionals who are inventing new forms and pursuing new models in fields as varied as music, interactive art, fashion, gaming, architecture, film, performing arts, product design, and web development, among others.

Taking part in a twelve-month program that runs annually from September through August, members engage in business and entrepreneurial training sessions with seasoned experts and mentors; group critiques; peer-to-peer learning; and critical discourse about the changing nature of culture, technology, and entrepreneurship. Biannual Demo Days and the End-of-Year Showcase offer members opportunities to present their work to the public, while the annual Versions conference, copresented by NEW INC and Kill Screen, investigates how new developments in digital media are challenging and expanding our notions of perspective, perception, identity, and reality.

Members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliates IdeasCity and Rhizome, and anchor tenant, the Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Incubator.




Julia Kaganskiy +

Julia Kaganskiy is a cultural producer across art and technology. She previously served as global editor of the Creators Project, a partnership between VICE Media Group and Intel. In 2010, she founded #ArtsTech Meetup, an initiative that brings together digital artists and professionals from New York’s museums, galleries, and art-related start-ups.

In 2012, she was profiled in the AOL/PBS series “MAKERS,” which honored women leaders. In 2015, she was named in Crain’s New York Business’s 40 Under 40 list, and has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology.


Michelle Carollo +

Michelle Carollo is an installation artist, administrator, educator, and community organizer. She has worked extensively in the public non-profit sector developing community partnerships with both non-profit organizations and corporate partners. Recently, she served as the Community Engagement Manager for the Made in NY Media Center by IFP, where she oversaw a community of Media + Tech entrepreneurs.


Alexandra Darby +

Alex Darby is a Sydney-born, New York-based cultural producer and contemporary jeweler. Her curatorial projects, which are guided by critical theory and digital culture, count exhibitions and site-specific installations in Australia, the United Kingdom, and the United States. Darby's independent practice as a jeweler and artist informs her work with the NEW INC community.


Rain Embuscado +

Rain Embuscado is a writer and artist based in New York. He is the founding editor of the NEW INC Stream, a digital publication dedicated to reporting on news from the incubator, and is a contributing reporter for artnet News, where he previously served as an editor. He has written for Hyperallergic, the Cooper Union, and HuffPost.


Rasu Jilani +

Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Jilani's projects are dedicated to promoting awareness around pressing social issues through exhibitions and community-driven programs.



Mike Kelberman is a creative technologist. When he is not fabricating photobooths, coding camera tracking systems, or building kinetic art, he can be found 3D printing objects on his MakerBot or recording in his home studio. Kelberman's specialties include physical computing and SMD electronics, camera vision, augmented reality, specialty photobooths, makerbot/objet/mcor/zcorp operation, CAD design, carpentry, audio engineering, rigging, and projection mapping.


Alicia Lim +

Alicia Lim is a multidisciplinary artist investigating trauma and identity. Lim’s art practice pulls from many different histories—personal, political, and cultural—informing her commitment to interdisciplinary inquiry and creative exploration. She previously assisted artists, managing fabrication and production of large-scale sculptures and installations.




• 60 desks for full-time and part-time members
• 2 shared conference and meeting rooms
• 30-seat screening room and event space
• 2 phone booths
• Dedicated storage lockers for full-time members
• Kitchenette with coffee machine, fridges, and microwave
• Couches and social areas
• 24/7 security card access
• Nighttime security


• Basic prototyping lab and community workbenches
• 2 HP Z840 machines for high powered processing & graphics
• Ultimaker 2, Ultimaker 3 Extended, Othermill Pro CNC, & Form 2 SLA
• Trotec Speedy100 laser cutter
• Physical computing tools from SparkFun
• Canon equipment suite with cameras, projectors and large format printers
• Vinyl cutter
• Floor drill press
• HTC Vive
• Oculus