ABOUT NEW INC
NEW INC was founded by the New Museum in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. It occupies eight thousand square feet of dedicated office, workshop, social, and presentation space, and each year selects an outstanding interdisciplinary community of one hundred members who are investigating new ideas and developing sustainable practices.
NEW INC is a creative ecosystem that aims to foster cultural value, not just capital value. The program brings together boundary-pushing professionals who are inventing new forms and pursuing new models in fields as varied as music, interactive art, fashion, gaming, architecture, film, performing arts, product design, and web development, among others.
Taking part in a twelve-month program that runs annually from September through August, members engage in business and entrepreneurial training sessions with seasoned experts and mentors; group critiques; peer-to-peer learning; and critical discourse about the changing nature of culture, technology, and entrepreneurship. Biannual Demo Days and the End-of-Year Showcase offer members opportunities to present their work to the public, while the annual Versions conference, copresented by NEW INC and Kill Screen, investigates how new developments in digital media are challenging and expanding our notions of perspective, perception, identity, and reality.
Members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliates IdeasCity and Rhizome, and anchor tenant, the Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Incubator.
NEW INC TEAM
Julia Kaganskiy is a recognized cultural producer across the art and technology fields. She previously served as Global Editor of the Creators Project, a partnership between VICE Media Group and Intel, and founded #ArtsTech Meetup, a group that brings together professionals from New York’s museums, galleries, art-related start-ups, and digital artists. She was named on the list of Crain’s New York Business’s 40 Under 40 (2015), cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology, and profiled in the 2012 AOL/PBS series “MAKERS,” which honored women leaders.
An independent curator, social sculptor, and entrepreneur, Rasu Jilani investigates the intersection between art, culture, and civic engagement as a means of raising critical consciousness. The objective of his work is to catalyze interaction between artists, the local community, and the wider public, in order to promote awareness around social issues through exhibitions, humanities, community programs, and cultural events.
Alex Darby is not your average art historian—she makes things and makes things happen. Originally from Sydney, she now lives in New York and works across a variety of platforms including art history, jewelry and wearable art, critical theory, digital culture, and project management. She has worked with artists on exhibitions and site-specific installations in Australia, London, and the United States. She has an intimate understanding of materiality and artistic practice that stems from her background as a contemporary jeweler.
Kaitlyn Ellison is about exploration and experimentation. A native of Boulder, Colorado, and a graduate of Northwestern University in Chicago, she has a background in photography, editorial production, and community management. Her work focuses on growing and supporting communities of emerging artists and helping those artists to display their work to new audiences through digital media.
Linnéa Mellander arrived in New York three years ago to finish a graduate degree in Media Management at the New School, and she is now the newest addition to the NEW INC team. At her core a people person, Mellander also gets along well with technology. With this combination, her long-term focus is to explore ways in which new media can be used for purposes of social good. As a traveling Swede, Mellander has lived in London, Switzerland, Montreal, and Brazil, and is now a proud New Yorker.
NEW INC LEADERSHIP
NEW INC was cofounded by Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director of the New Museum. A special incubator Advisory Council is chaired by New Museum Trustee David B. Heller, and its accomplished members provide guidance and lend their expertise to this innovative Museum initiative, and contribute mentorship support to its membership community. NEW INC is made possible by the generous support of the New Museum Board of Trustees.