NEW INC, the New Museum’s incubator for art, design, and technology, is a testing ground for new ideas. It brings together forward-thinking artists, fashion designers, musicians, virtual reality filmmakers, product designers, software developers, architects, and more to develop creative projects and businesses that respond to our present moment and point the way toward the future. A collaborative, interdisciplinary program for individual practitioners and new businesses alike, NEW INC incubates the growth and development of projects that blur the lines between culture and commerce.



NEW INC’s Create & Advocate Weekend gathered our community of artists, designers, storytellers, and technologists with the goal of prototyping innovative solutions in support of local social service providers and community organizations working to address key civic issues. Our weekend of collaboration, design thinking, hacking, and creative advocacy produced projects that ranged from new software tools, to communication campaigns and branding solutions, to audience development strategies.


MAKE/MODEL is a hackathon-style event focused on giving participants a hands-on glimpse into the design and manufacturing process, taking place in Greenpoint, Brooklyn. Co-developed by NEW INC and A/D/O, and part of a greater Futureworks and NYCEDC initiative to support design, fabrication and advanced manufacturing in New York, the event will bring together one hundred participants to prototype projects and develop ideas on the theme ”Future Urban Living.”