FAQs

What does the incubator have to do with the mission of the New Museum? Why a museum?
NEW INC is an extension of the New Museum mission of “New Art, New Ideas.” Our programs and projects extend beyond the walls of the Museum into the broader sphere of culture, and include re-visioning the role of the Museum. We believe museums have to think about themselves differently in the twenty-first century.

Where is the incubator located?
At 231 Bowery, a building owned by the New Museum, next door to the SANAA-designed Museum building.

How is this incubator different from the many other co-sharing workspaces in NYC?
The New Museum incubator is focused specifically on the intersection of art, design, and technology with a goal to foster interdisciplinary collaboration. Because it is run by a museum, incubator members will have access to resources, expertise, and benefits not found in other incubators.

How did you come up with the name NEW INC?
NEW INC is putting a not-for-profit spin on the incubator model and adapting it for our cultural context. We wanted to create a space positioned somewhere between a business incubator and an artist residency program, something that provides an alternative for the countless projects that fall through the cracks because they don’t neatly fit either model.

The “INC” is a nod to both the business-oriented nature of the groups and projects in the space, as well as a play on the term “incubator.” In both instances, we’re interested in exploring new models and thwarting the expectations and conventions typically associated with incubators or corporations. Hence, NEW INC.

Is the incubator not-for-profit or for-profit?
The incubator is not-for-profit and self-sustaining. It is a core program of the New Museum under the umbrella and oversight of the Museum.

Who will review applications for incubator membership?
Applications are reviewed by Julia Kaganskiy, NEW INC Director, Karen Wong, New Museum Deputy Director, Rasu Jilani, The NEW INC Consulting Director of Diversity and Strategic Partnerships along with a panel of guests reviewers.

Who is advising the initiative?
The New Museum’s directors, together with David B. Heller, the New Museum’s Vice President of the Board of Trustees and NEW INC Board Chair, assembled a distinguished Board of Advisors with significant expertise and leadership in areas of entrepreneurship, technology innovation, architecture, design, and visual arts. The NEW INC Board of Advisors includes:

Sunny Bates, CEO, Sunny Bates Associates
Lauren Cornell, New Museum Curator and Associate Director, Technology Initiatives
Kate Crawford, Principal Researcher, Microsoft Research and Visiting Professor at the MIT Center for Civic Media
Fred Dust, Partner, IDEO
David B. Heller, Private investor and philanthropist (NEW INC Advisory Council Chair)
Aaron Koblin, artist and Creative Director, Google Creative Lab
John Maeda, Global Head, Computational Design and Inclusion at Automattic
Neri Oxman, Sony Corporation Career Development Professor of Media Arts and Sciences at the MIT Media Lab
Yancey Strickler, Cofounder & CEO, Kickstarter
Andrew Weissman, Partner, Union Square Ventures, and Cofounder of Betaworks
Mark Wigley, Dean, Columbia University, Graduate School of Architecture, Planning, and Preservation

What is the length of an incubator membership? If our application is accepted, how long do we get to stay there?
Full-time memberships are on an annual basis and can be renewed for a second year. Part-time memberships are available for three to six month terms and can also be renewed.

Are you accepting international applicants?
We will accept applications ONLY from international creative entrepreneurs who have all the necessary paperwork and visas to live and work in the US. International applicants with appropriate visas can also apply for the part-time membership.

How much are you charging members?
Full-time memberships are $600/month and part-time memberships are $350/month.

Where does the money from member fees go?
Member fees cover NEW INC’s operational expenses and are part of a self-sustaining business model for the incubator.

What kind of tools and resources will you have available?
We plan on having a forty-seat event space and screening room, as well as a small fabrication lab for basic prototyping stocked with 3-D printers, electrical tools (soldering gun, microprocessors, etc.), hand building tools, and other basic fabrication equipment. We also intend to have media equipment available for use such as photo and video cameras, projectors, LCD screens, lighting equipment, etc.

We’re currently building out our shared resources and equipment, and are actively seeking sponsors to make in-kind donations. We’re also interested in hearing from potential members about the tools and resources that are most crucial to their practice.

Will the Museum invest in my project or connect me to potential investors through the incubator?
The Museum currently does not plan to invest or take a stake in the projects of its members, and members will retain full ownership rights over their work. We are exploring the possibility of leveraging our network to connect incubator members to VCs at the end of their residency, but as a not-for-profit, we are mindful of how we approach these kinds of relationships.

Will there be public events or activities?
Incubator participants will make presentations to the public in the New Museum Theater, but the incubator itself is a laboratory. For the members, it is their workspace.

How will the Museum’s curatorial staff be involved with the incubator?
Curators will participate in incubator workshops and seminars, and will select the artist residencies. Some curators may work there from time to time. Several Museum programs and affiliates, such as IDEAS CITY and Rhizome, will be embedded in the incubator.

How will the Museum’s programs be connected to the incubator's activities and vice versa?
This cross-disciplinary platform is an extension of what we do. Some New Museum programs will be located there and will feed the incubator community. Artists creating new works for exhibitions will be in residence in the building and others may work collaboratively on research and other projects.

Will it serve the local Bowery community?
We anticipate that some of the members’ projects and research will focus on cultural and social innovation. The incubator’s entrepreneurial spirit is an important cornerstone for the Bowery neighborhood and will help catalyze the local creative economy.