Ida C. Benedetto is an experience designer and strategist who works on real world adventures, game design, and digital media. She is often at the helm of a fair bit of creative chaos, be it with a film collective of AIDS orphans in Ethiopia or a punk rock video game gallery in New York. She accentuates unrealized potential in order to balance impact and stability in every experience.
Benedetto has cofounded two design practices: Sextantworks, which orchestrated adventures in places you aren’t supposed to be, and Antidote Games, which creates playful experiences for understanding complex realities. She is currently researching the design of transformative social experiences through encounters with primal risks. Her work has been featured on NPR and in the New York Times, Fast Company, the New Yorker, and Businessweek, among other publications.
Experience Design / Digital Media