What is NEW INC?

NEW INC is the first museum-led incubator for art, design, and technology, and an initiative of the New Museum. We are a visionary group of creative practitioners who embrace risk, investigate the undiscovered and undefined, and engage with urgent issues and ideas at the intersection of culture, technology, and the new economy.

We help creative practitioners build frameworks to realize their ideas, understand how to leverage their potential, and to learn business models and strategies that help those ideas become self-sustaining, and maybe even scale. In the wake of the post-digital economy, we also seek to investigate possible economic alternatives and new models that could point the way forward towards more fair and progressive business practices.

Where is NEW INC located?

Our address is 231 Bowery. Our building is owned by the New Museum, and is located next door to the SANAA-designed New Museum building.

How does NEW INC align with the mission of the New Museum?

NEW INC is an extension of the New Museum’s mission of “New Art, New Ideas.” Our programs and projects extend beyond the walls of the Museum into the broader sphere of culture, and include re-visioning the role of the Museum. We believe museums have to think about themselves differently in the twenty-first century.


Independent Practitioners: Artists, designers, filmmakers, musicians, writers, activists, administrators, researchers, scientists, etc. who are developing ambitious, experimental new work that investigates emerging technology and its influence on culture

Creative Agencies, Studios & Collectives: Teams working in design (graphic, mobile, web, product, architecture, fashion, animation, exhibition design, etc.) and entertainment (interactive installations, VR, AR, gaming, experiential, performance, etc.)

Start-Ups: Early-stage non-profit, social enterprise or for-profit organizations working at the intersection of culture and technology

For more information, visit our apply page.

What is the timeline for applications?

Spring 2019: Open Call
Spring 2019: Application Review
Summer 2019: Successful Applicants Notified
September 2019: New Cohort Start Date

How many members are accepted each year?

NEW INC offers 40 Track Memberships and 50 Community Memberships each year. We encourage both individuals and teams to apply.


NEW INC's Track Membership program is organized into four focus areas:

Museum Technology: As the first museum-led incubator, NEW INC is interested in investigating the future of museums. This includes new studios or start-ups that are developing approaches and applications of emerging technology towards increasing audience engagement, improving the visitor experience, expanding reach, developing new approaches to storytelling and inventing novel ways of supporting museums’ educational mission.
Social Impact: We believe in the power of art and culture to transform our cities and our communities, and to tackle some of the most pressing issues facing our society today. We are interested in projects that explore and reimagine how we address education, social justice, climate change, urban issues, and other social impact themes in a creative way. Projects may take the form of social enterprises, non-profits, or artistic projects.
Immersive Experiences: As the boundaries between the physical and digital worlds become increasingly blurred, we are interested in new studios, start-ups or creative projects that are working with emerging technologies that enable immersive experiences. This may include augmented reality (AR), virtual reality (VR), mixed reality (MR), or interactive installations.
Creative Experiments: How can we imagine new applications for science and technology through the lens of art and design? This category is focused on investigating new approaches to or use cases for emerging tech like artificial intelligence, blockchain, robotics, biotech, digital manufacturing, wearable technology, and more.


What questions are in the NEW INC membership application?

Our Member Application will be published in Spring 2019. Please sign up to be notified when the application is available.

What materials do I have to submit as part of the application?

All applicants need to submit a completed online application form, CV/resume, and a portfolio or pitch deck.

Does NEW INC accept applications on a rolling basis?

Our application review period typically takes place during the Spring. However, we do accept Community Member applications throughout the year, and welcome new members as space is available. If you would like to apply for a community membership, you may do so here https://www.newinc.org/apply

Does NEW INC accept international applicants?

We welcome international applicants who have all the necessary paperwork and visas to live and work in the US. International applicants with appropriate visas can also apply for a Community Membership. We are happy to provide letters of support for visa applications, but cannot secure visas on behalf of applicants.

How is NEW INC different from other coworking spaces and incubators?

NEW INC is focused specifically on the intersection of art, design, and technology with a goal to foster interdisciplinary collaboration and support new non-profit and for-profit creative ventures. We are not an artist residency, a co-working space, or an accelerator program. We are an incubator that allows for a range of different projects to develop at their own pace and pursue different definitions of success, scale, and impact. NEW INC offers a robust professional development program to its membership community, along with mentorship and access to some administrative resources, equipment, and tools. Because the program is run by a museum, incubator members will have access to resources, expertise, and benefits not found in other incubators.

What is NEW INC’s professional development program?

NEW INC’s professional development program runs annually from September through February. The program kicks-off with a multi-day intensive in September designed to jumpstart members’ personal and professional development at NEW INC. During this initiation, we introduce fundamental business skills and best practices and cover a range of topics that include: Mission/Vision/Purpose, Alternative Financial Models, Sustainable Practices, Community Building, and Implicit Bias, to name a few. The program throughout the year provides a mix of formats and frameworks including a Bootcamp, Intensives, and group Check-In Sessions, paired with optional exploratory sessions. Our program is informed by the knowledge of industry professionals, practitioners, activists, and scholars who work with us to lead open conversations about the changing nature of culture, technology, and business. Our Demo Day events provide members with the opportunity to present their projects to a highly-curated audience of industry professionals who can help take their work to the next level with relevant connections, collaborations, and funding opportunities.

I’ve been accepted but cannot participate this year. Can I defer my admission to next year?

Unfortunately, we do not grant admission deferments. If you were accepted this year, we strongly encourage you to apply again next year.

If I previously applied to NEW INC and was not accepted, can I apply again?

Yes, we strongly encourage you to re-apply. We are looking not only for great project ideas each year, but also people, ideas and skillsets that complement one another. A previous year’s decline will not hinder your current application. You are only judged on the content of your current application.

Who reviews applications?

Applications are reviewed by Stephanie Pereira, NEW INC Director, Karen Wong, New Museum Deputy Director, and Rasu Jilani, NEW INC Director of Recruiting and Community Engagement, along with an external review panel that changes every year.

How much does a membership cost?

Track Memberships are $600/month and Community Memberships are $400/month.

Where does the money from membership fees go?

Membership fees cover NEW INC’s operational expenses and are part of a self-sustaining business model for the incubator. To date, they cover about fifty percent of our operating costs, with the rest being comprised of philanthropic, government, and corporate funding.

Is Financial Aid available?

NNEW INC offers a limited number of scholarships and subsidies based on financial need, with an emphasis on supporting women and people of color. Applicants who request financial assistance will need to provide additional information to supplement their applications.

What kind of tools and resources will you have available?

We have two conference rooms fully-equipped for media presentations and conference calls; two privacy pods; a forty-seat event space and screening room; and a fabrication lab for basic prototyping stocked with 3D printers, electrical tools (soldering gun, microprocessors, etc.), hand building tools, and other basic fabrication equipment. We also have media equipment available for use such as photo and video cameras, projectors, LCD screens, etc. We house much of our equipment in a 4,000 square-foot fabrication space.

Does NEW INC invest in projects or make connections to potential investors through the incubator?

NEW INC does not invest or take a stake in the projects of its members, and members retain full ownership rights over their work. Occasionally, we do leverage our network to connect incubator members to VCs and angel investors, but as a not-for-profit, we are mindful of how we approach these kinds of relationships.

How does NEW INC address diversity?

NEW INC fosters an ecosystem of cross-disciplinary practices and perspectives, achieved through cognitive and cultural diversity, in order to yield more creative, nuanced, and innovative ideas. NEW INC’s Director of Recruitment and Community Engagement focuses a critical lens on access, equity, and inclusion with a focus on ethnic and gender representation in the incubator. We engage in intentional outreach to various underrepresented communities to invite them to apply to the program. Some financial assistance is available to these individuals in order to address limitations that may prevent eligible candidates from participating in the program.

How does NEW INC facilitate collaboration?

We encourage collaboration because we believe in a generative community. We highlight the knowledge and expertise already present within the community and promote peer-to-peer learning and mentorship. NEW INC facilitates group critiques, community development workshops, inclusionary practice workshops, critical discourse, themed happy hours, and mixers. We also host small monthly group events, like Check-In Sessions and Show and Tell, which provide our community with the opportunity to connect with one another on a peer level.

How does NEW INC continue to engage with their alumni community?

Alumni are currently enrolled in our monthly newsletter for community updates, and can participate in select professional development programs, networking events, public programs, and mentor office hours. Some alumni participate as mentors in NEW INC’s Mentorship program.

Is NEW INC open to the public?

NEW INC is only accessible to its members, mentors, staff, and alumni. However, members are allowed to have guests and collaborators visit them at anytime. Occasionally, NEW INC may host public programs that engage a wider public and/or guests of the program. Please join our mailing list to stay informed about upcoming public events.

How do I arrange a visit to NEW INC?

Prospective applicants are strongly encouraged to attend our open house information sessions as our facilities are generally not open to the public and we cannot accommodate the volume of individual tour requests we receive. For information about upcoming information sessions, please visit our apply page. When our schedule permits, we occasionally host site tours for groups from graduate and undergraduate programs and local high schools. Please contact us at incubator@newinc.org to request a visit (academic programs ONLY).

Can I work a full-time job while participating in NEW INC?

Yes, NEW INC offers a Community Membership that provides flexibility to fit different schedules and is perfect for those who work a nine to five job, travel often, or are juggling many freelance commitments. Our space is open twenty-four hours, seven days a week. Support from staff, workshops, and other elements of the professional development program are available Monday through Friday.