In her presentation at Demo Day 2016, Luisa Pereira reflected on how her projects and creative path have evolved in her two years as a NEW INC member. Her presentation has been edited and reformatted for this context.
Doing business as an art practice. Making culture while making money. Ideas, products and economies of scale. How can business be used as a tool for art (rather than the other way around)? Can artists use consumer-scale business ventures to disseminate ideas and support their practice (rather than just the art market)? What are the challenges and opportunities artists face in monetizing cultural provocations at economies of scale? NEW INC Members get candid about their entrepreneurial journeys.
In an effort to organize the in-flux of offers to assist with the recovery process after a fire destroyed their creative venue, Silent Barn, Kunal Gupta and Joe Ahearn are implementing the volunteer coordination software they have been developing at NEW INC over the past year, called Better.