Lauren Wong is a creative strategist who specializes in cultural research, trends analysis, and brand strategy. She is particularly interested in helping teams articulate their vision and build strategies to change culture. She is currently an innovation associate at Lippincott, a creative consultancy. Prior to that, Wong did strategy at 72andSunny, trends/innovation consulting at PSFK, and led trends analysis at the Wallace Church. Wong has worked with a variety of culturally impactful brands such as Samsung, Smirnoff, Nissan, Clif Bar, Marriott, Target, and many others.