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Pierluigi Dalla Rosa



Pierluigi Dalla Rosa is a lead designer at NIO, where he is exploring, inventing, and prototyping the future of the automotive industry. Prior to NIO, Dalla Rosa had the chance to lead teams of researchers, artists, and designers to create thought-provoking exhibitions, like the Museum of the Future Government Services (commissioned by the Prime Minister Office of Dubai), or immersive installations like the award-winning experiential marketing campaign for S7 Airlines’ Imagination Machine. Dalla Rosa was also involved in the creation of innovative product concepts for companies like Panasonic, LEGO, and Philips. He is actively involved in academic activities, being a visiting professor at CIID and developing creative coding tools for artists and designers, like his creative toolkit for prototyping, tramontana.