Samantha Garfield is a strategist and communications expert with deep experience launching new products and community ventures. Partnering with established brands as well as rising founders, she translates missions into added consumer value, designing and executing programs that service and excite the public. In a dual role as a strategy and communications lead, Garfield oversaw the opening of A/D/O, an explorative design center founded by MINI (BMW Group) in Greenpoint, Brooklyn. She has also advised on global initiatives for Baume & Mercier, Bayer, BMW i, Mercedes-Benz, the New York Times, Panasonic, Studio Olafur Eliasson, and several urban-tech startups. Garfield returned to her native New York after a long stint in Berlin with the aspiration of enabling culture leadership and productive transformation in the built environment of her beloved city.