Samantha Garfield is a strategist with deep experience launching new products and community ventures. Partnering with established corporations as well as rising founders, she translates mission into added consumer value with expertly communicated programs that service and excite the public. Samantha oversaw the opening of A/D/O, an explorative design center founded by MINI in Greenpoint, Brooklyn. She has advised on global brand and business initiatives for Bayer, BMW Group, Mercedes-Benz, The New York Times, Panasonic, Richemont Group, Studio Olafur Eliasson and several urban-tech startups. Samantha divides her time between Berlin and her native city of New York. .