Office Hours Mentor




Claudia Vitarelli is a strategist with a decade of combined expertise in brand strategy in the arts industry. As a Senior Strategist at the consulting shop Wolf & Wilhelmine in New York, Vitarelli builds strategy for a diverse roster of companies, from global powerhouses like Nike and Grey Goose to rising stars like MeUndies and HER. In the arts, she has worked closely with multiple cultural organizations, including Gagosian Gallery, LoftOpera, and Centre Pompidou in Paris. Alongside her consulting work, Vitarelli is advancing the discipline of strategy for the arts through the research initiative AS/etc