NEW INC incubates everything from social enterprises to venture-scale start-ups to creative studios to influential new artworks. Taken together, the work emerging from our program is advancing culture and driving social impact. Read on for a selection of relevant product and business launches to emerge from the NEW INC community.
Sougwen Chung is an artist whose work investigates mark-made-by machine and mark-made-by-hand to better understand the interaction between computers and humans. As an inaugural resident of NEW INC and Nokia Bell Labs' E.A.T. Residency, Chung's Omnia per Omnia was commissioned to be shown at Mana Contemporary's "Only Human" exhibition in 2018. Omnia per Omnia and its exploration of the organic and the synethetic has been featured on Wired and White Hot Magazine.
Rachel Rossin is a multi-media artist connecting real life and virtual reality experiences through interactive installations. Rossin’s “The Sky is a Gap” is a VR art installation that enables the viewer to precisely move time with space through the use of a custom made, positionally tracked headset. Manifesting in both the physical and virtual realms, this experience depicts a pyroclastic explosion inspired by Zabriskie Point, where the progress of the explosive scene is physically mapped to the participant's forward and backward movement.
Evrim Oralkan and Jessica Oralkan
Developed at the New Museum’s cultural incubator, Collecteurs is a public-benefit corporation on a mission to give the public access to the world's unseen private art collections. Collecteurs launched The Collective Museum of Private Collections in 2019. As the digital museum of the future, this platform provides a space for information, dialogue, and networking. Collecteurs allows for collectors to easily digitize, manage, and exhibit their collections to the public eye.
Hyphen-Labs is a collective challenging conventions, stimulating conversations, and shifting traditional narratives for women of color. Their project, NeuroSpeculative AfroFeminism, is a three-part digital narrative at the intersection of product design, virtual reality, and neuroscience that draws on research exploring the neurological and physiological impact of content made for and by women of color. Neurospeculative Afrofeminism was an official selection of the Sundance Film Festival and was featured at SXSW, Tribeca Film Festival (Jury Honorable Mention), Gray Area Art & Technology Festival, and Primer Speculative Futures Conference.
Amanda Schochet and Charles Phillip
MICRO is a decentralized network of tiny museums. They have installed a fleet of 6-foot tall science museums in libraries, community centers, malls, transit centers, and public hospitals in order to take learning outside the museum environment and offer people access to knowledge in a surprising, succinct format. MICRO has had over a dozen successful installations throughout New York City, reaching over 160,000 visitors and securing funding from Science Sandbox, The Awesome Foundation, and the Heckscher Foundation for Children. MICRO has received awards from the World Maker Faire and Tribeca Film Institute, and has quadrupled the size of their team since their time at NEW INC.
Dave Rife and Gabe Liberti
Dave & Gabe is an interactive installation studio founded at NEW INC that unites sound, light, and tactility into immersive experiences. They explore new directions in real-time animation, generative 3D sound, and physical design. They have exhibited at festivals including Panorama, Outside Lands, Prava Festival, F5, the Dumbo Arts Festival, Ideas City Festival, and have partnered with brands such as Deloitte, Vans and BarkBox.
Scatter builds tools and experiences in the emerging medium of volumetric filmmaking, a practice invented by the Scatter team that fuses traditional cinaematic storytelling with video game technologies. With the mission to make AR/VR more widely accessible, they launched their product, Depthkit, which has since become the most widely used volumetric capture tool and has been used to record award-winning virtual reality experiences. Since their time at NEW INC, Scatter has raised $4.5 million through two rounds of funding from top tier venture capital firms. They have also created a number of VR documentaries that have won recognition by the Emmy Awards, Tribeca Film Festival, and Sundance Film Festival.
Eda Levenson and Geneva White
Scope of Work, or SOW, is a talent agency for underrepresented young people that aims to establish equity in the creative industry. SOW cultivates and trains a youth talent pool of content creators and provides them with insider access to advance their understanding of creative industry practices and skill sets. SOW also recruits youth talent for companies, brands, studios, and institutions. During their first year, SOW raised $20K in crowdfunding in a 30 day period. They received grants from the Harman Family Foundation and the Deutsche Bank Foundation. Partners include Mozilla, Verdes, 40 Schools, We Should Do It All, Chromat, Combo and Fool’s Gold.
Eliza McNitt is a writer and filmmaker whose work uncovers and reinforces the human connection to the cosmos. Her piece “Spheres," a three-part VR experience that journeys through the cosmos, was the first ever 7-figure acquisition for a VR experience and is executive-produced by Darren Aronofsky. Spheres has been nominated for awards by the Hollywood Music In Media Awards and Motion Picture Sound Editors, USA.
Wearable Media delivers futurist, interactive fashion powered by design and technology. Their fisrt streetwear capsule collection, Glow, is a sound interactive line available to rent or to buy in three styles: cropped jacket, sleeveless top, and long light-weight coat. Wearable Media embeds technologies such as modular removable electronics, customizable illumination colors, and sound reactive light display within Glow.
John Fitzgerald and Matthew Neiderhauser
Sensorium is an award-winning experiential studio incubated at NEW INC throughout Years 1, 2, and 3. Immersive projects such as their "Hamlet 360: Thy Father’s Spirit" plunge audiences into environments and narratives that invite continual discovery. Their interactive AR/VR experiences have won accolades at the 2018 Sundance New Frontier Festival, IDFA DocLab, and the LA Film Festival.
Artiphon is a music technology company that aims to make musical expression accessible to all. Their first product, the INSTRUMENT 1, is a reinvention of the musical instrument that can be played with a variety of musical gestures. Artiphon’s 2015 Kickstarter project yielded the most successful crowdfunding campaign for a musical instrument worldwide. The INSTRUMENT 1 has been named one of TIME Magazine’s Best Inventions of the Year and was awarded Best in Show at NAMM. In 2019 Artiphon raised $2 million in seed funding led by Warner Music.
NewReality Co directs, edits, produces and writes VR films that transform the human experience. Their most recent film,Tree, is a VR experience that allows the audience to experience the growth from a seedling into a fullgrown rainforest tree, thus sparking a conversation on human-environment interactions and environmental justice. Produced in partnership with the Rainforest Alliance and with support from Intel, Adobe, HP and other partners, Tree was widely acclaimed at TED, Sundance and Tribeca Film Festivals.
Micah Walter Studio
Accession is a platform created by NEW INC's Micah Walter Studio that provides cultural organizations with the ability to upload and author their own data to a distributed web of institutional knowledge. As part of the Museum Technology track supported by the Knight Foundation, Accession aims to reinvent how access to cultural heritage is connected, unlocked, and shared.
Slow Immediate sparks unexpected, intimate moments of perception through their creation of sensory VR systems, audio devices, and interactive installations that intrigue the individual. In their most recent project, "Living Distance," Slow Immediate carried out a mission that would send a wisdom tooth to outer space and back as a study of material weightlessness. Slow Immediate built a robotic sculpture that would carry the tooth and be able to move autonomously in zero gravity. On May 2nd, 2019, the sculpture carrying the wisdom tooth took a round trip to sub-orbital space on-board a Blue Origin New Shepard flight NS11. Slow Immediate produced a film that reveals the story behind this mission, which have been featured at Sundance New Frontiers Lab, MAX Festival, Queens Museum, and Beijing's Today Art Museum Beijing.