Elizabeth Furze has almost 20 years experience in destination and theatrical advertising, with extensive knowledge of both the London and New York markets. In London, between 2000 and 2008, she led the integrated marketing campaigns for more than 50 plays, musicals, and theatrical venues. Following her move to the United States in 2008, she launched AKA NYC as New York’s first full-service advertising and marketing agency specializing in live entertainment and cultural destinations. As Managing Partner, Furze oversees the strategic vision and business development of the agency and leads a team of over 75 dynamic advertising professionals to deliver creative, strategic and insightful cross-platform campaigns to agency clients. Current and recent agency clients include multiple Broadway productions and destination and cultural clients including: New York Botanical Gardens; The Metropolitan Opera; Empire Outlets; and, New York YMCA. Before joining AKA Elizabeth trained in journalism and worked in corporate PR.