Ulrik is a creative director and interaction designer working at the intersection of digital product, design process and strategy. He is currently at WeWork where he is focused on building great design teams and helping the company scale. Before WeWork, he was a Creative Director and Head of Interaction Design at the storied design agency frog—where he helped businesses in anything from retail to finance create and express strategy through digital product. Before moving to New York, he was the Creative Director for BBC News and the World Service in London where his team won numerous awards for their work creating both both internal facing tools as well as innovative news formats for local and international markets. He is also a teacher— leading courses in critical and design-centric approaches to future casting and technology at the Copenhagen Institute of Interaction Design.