NEW INC, the first museum-led incubator, is a shared workspace and professional development program designed to support creative practitioners working in the areas of art, technology, and design. Conceived by the New Museum in 2013, the incubator is a not-for-profit platform that furthers the Museum’s ongoing commitment to new art and new ideas. Launching in summer 2014, NEW INC will provide a collaborative space for a highly selective, interdisciplinary community of one hundred members to investigate new ideas and develop a sustainable practice.

Creatives today are working in unique ways that are cross-disciplinary, collaborative, leveraging technology, and increasingly straddling the line between culture and commerce. Because they are exploring new modes of cultural production, the professional landscape in which they work is still undefined, and few resources and systems exist to support these enterprises, or to address the unique challenges they are encountering. NEW INC provides a lab-like environment and framework for the development of new ideas, practices, and models in the pursuit of innovation.

Over the course of twelve months, members will have access to full-time and part-time coworking desk space, shared resources, events, and professional development programming, as well as a robust network of mentors and advisors that includes members of the New Museum’s staff and affiliates. NEW INC members will also benefit from developing their ideas under the umbrella of the Museum, working in close proximity to Museum artists-in-residence, programs, and affiliates like IDEAS CITY and Rhizome, as well as our anchor tenant, Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) Studio-X.

NEW INC Leadership

NEW INC was cofounded by Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director of the New Museum. A special incubator advisory board is chaired by New Museum Trustee David B. Heller.

Julia Kaganskiy, Director of NEW INC, is a recognized cultural producer across the art and technology fields. She previously served as Global Editor of the Creators Project, a partnership between VICE Media Group and Intel, and founded #ArtsTech Meetup, a group that brings together professionals from New York City’s museums, galleries, art-related start-ups, and digital artists. She has been cited by Fast Company (2011) and Business Insider (2013) as one of the most influential women in technology and profiled in the 2012 AOL/PBS series MAKERS honoring women leaders.

NEW INC is made possible by the generous support of the New Museum Board of Trustees.

Public support for this project has been provided by the City of New York through the New York City Department of Cultural Affairs and the New York City Council. The Ford Foundation has provided major support for the artist residencies at the incubator.

Additional support is made possible by Deutsche Bank and the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.


We are currently accepting applications for full-time and part-time memberships for the inaugural year of NEW INC, scheduled to kick off in August 2014.


Applicants will be reviewed and accepted on a ROLLING BASIS.


• Membership is only open to emerging professionals not currently enrolled in an academic program who are US citizens or already have a valid visa for conducting business in the US.
• Individuals and small teams of up to four people are eligible for membership.
• Full-time memberships require a twelve-month commitment and participation in the professional development program. Part-time memberships are available for shorter terms but are subject to limited access to the space, resources, and programs.
• Applicants must have a body of work, project, product, or creative enterprise positioned at the intersection of technology, art, and design.
• A limited number of subsidized desk fellowships will be available for applicants who demonstrate exceptional talent but lack financial means.

Full-time Memberships - $600/Month

• Dedicated desk
• 24/7 access
• Access to basic prototyping tools and equipment
• Dedicated storage locker
• Priority access for reserving conference rooms and event space
• Full access to all events and professional development programming
• Participation in NEW INC mentorship program
• Discounts with select incubator partners and affiliates
• New Museum Membership and free or discounted access to Museum programs

Part-time Memberships - $350/Month

• Community desk space
• Limited workspace access (12 days/mo)
• Limited access to events and professional development program
• Access to conference rooms and event spaces
• Discounts with select incubator partners and affiliates

• New Museum Membership and free or discounted access to Museum programs

Apply Today



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General inquires: incubator@newmuseum.org
Press inquiries: Gabriel Einsohn, Senior Communications Director, press@newmuseum.org

Cover Image: Courtesy SO-IL in collaboration with Gensler
Photo: Courtesy New Museum. Photo: Dean Kaufman