Greg Genco
Greg is the Co-Founder/CEO of Generation Conscious, a sustainable and equitable personal care start-up and platform for change. Generation Conscious implements refill systems on college campuses, where U.S. students throw away a half a billion plastic toiletry containers a year, to provide students an accessible and affordable option to refill their toiletry containers . Greg began his career in investment banking covering consumer and retail at UBS. Afterwards, he started an art collective that developed global marketing campaigns for Fortune 500 brands that successfully sold lifestyle products to Gen Z. Today, Greg's mission is to marry design with everyday consumables to tackle the climate and plastic crisis.