NEW INC is a cultural incubator exploring new ideas at the intersection of art, technology, and design.

Operating as both a shared workspace and professional development program, NEW INC gives creative practitioners the tools they need to build sustainable practices and launch projects that impact, promote, and amplify culture. NEW INC aims to foster a creative ecosystem that generates cultural value, not just capital value.

Members are an interdisciplinary cohort of artists, designers, technologists, futurists, and creative entrepreneurs chosen each year for their experience, vision, and ambition. Through panels, workshops, lunch lectures, office hours, and other programming, these Members work with experts and Mentors to glean invaluable guidance and support as they grow and launch their projects.

Members also benefit from developing their ideas under the umbrella of the New Museum; they work in close proximity to Museum programming, affiliates IdeasCity and Rhizome, and anchor tenant, the Columbia University Graduate School of Architecture, Planning, and Preservation (GSAPP) Incubator.

NEW INC is the first museum-led cultural incubator and was conceived by the New Museum in 2013. It is a not-for-profit platform that furthers the Museum’s ongoing commitment to new art and new ideas. The incubator occupies eight-thousand square feet of dedicated office, workshop, social, and presentation space, and each year selects an outstanding community of one-hundred Members who are investigating new ideas and developing sustainable practices.




Stephanie Pereira +

Stephanie Pereira is a community engagement expert with over fifteen years of experience working at the intersection of arts and business. Prior to joining NEW INC, she was a senior leader at Kickstarter where she worked for over six years, first as the inaugural Director of Arts, and most recently as Director of Creator Engagement where she oversaw strategic growth and management of a global community of over 100K people.

During her time at Kickstarter, Pereira led partnerships with Art Basel, the Knight Foundation, MoMA, Shopify, and others. Before Kickstarter, she was an Associate Director at Eyebeam where she led learning and engagement with support from partners such as Moleskine, Google, and the MacArthur Foundation. Stephanie has a Master of Arts in Arts Administration from the School of the Art Institute of Chicago, and a Bachelor of Fine Arts in Visual Arts from Mason Gross School of the Arts at Rutgers University.


Alexandra Darby +

Alex Darby is a Sydney-born, New York-based cultural producer and contemporary jeweler. Her curatorial projects, which are guided by critical theory and digital culture, count exhibitions and site-specific installations in Australia, the United Kingdom, and the United States. Darby's independent practice as a jeweler and artist informs her work with the NEW INC community.


Rasu Jilani +

Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Jilani's projects are dedicated to promoting awareness around pressing social issues through exhibitions and community-driven programs.



Mike Kelberman is a creative technologist. When he is not fabricating photobooths, coding camera tracking systems, or building kinetic art, he can be found 3D printing objects on his MakerBot or recording in his home studio. Kelberman's specialties include physical computing and SMD electronics, camera vision, augmented reality, specialty photobooths, makerbot/objet/mcor/zcorp operation, CAD design, carpentry, audio engineering, rigging, and projection mapping.

Kelsa Trom.jpg

Kelsa Trom +

Kelsa Trom is a writer and cultural organizer focused on participatory learning and community. She brings a multidisciplinary background across service design, communications, education, strategy and research with a focus on driving social change through art and design. Her projects in ceramics, writing experiments and movement arts explore the interplay between the body, public and private gestures, memory and everyday life.




• 60 desks for full-time and part-time members
• 2 shared conference and meeting rooms
• 30-seat screening room and event space
• 2 phone booths
• Dedicated storage lockers for full-time members
• Kitchenette with coffee machine, fridges, and microwave
• Couches and social areas
• 24/7 security card access
• Nighttime security


• Basic prototyping lab and community workbenches
• 2 HP Z840 machines for high powered processing & graphics
• Ultimaker 2, Ultimaker 3 Extended, Othermill Pro CNC, & Form 2 SLA
• Trotec Speedy100 laser cutter
• Physical computing tools from SparkFun
• Canon equipment suite with cameras, projectors and large format printers
• Vinyl cutter
• Floor drill press
• HTC Vive
• Oculus