NEW INC is the New Museum’s incubator for people working at the intersection of art, design and technology.

The application period for Year 6 is now closed.

Program Overview

Professional Development Workshop

NEW INC is a shared workspace and incubator program supporting an interdisciplinary community of 100 people each year. Our year-long program runs September-August, and is designed to support creative practitioners as they pursue a sustainable practice or bring a new business to life.

NEW INC is for individuals and small teams of up to four people. Prospective members can choose between two membership types: Dedicated Desk or Hot Desk. Teams are welcome to choose a mix of membership types.

In Year 6, we will offer 5 Tracks, or focus areas for members to participate in: Interactive Experiences, Museum Technology, Creative Experiments, Experiments in Art and Technology (E.A.T.), and Ideas for the City. Each Track is assigned a dedicated mentor-in-residence, and in most cases we have partnered with like-minded projects or companies to offer special programming and opportunities for members.



Community: NEW INC is home to a celebrated community of creative professionals. Our members and alumni lean on each other for creative collaboration, technical support, job opportunities, references for funding and exhibitions, new client opportunities and friendship. NEW INC is a safe space for creative entrepreneurs who believe in the equitable advancement of culture.

Mentorship: All NEW INC members are matched with a dedicated mentor and also have access to our regular office hours mentorship program. Our mentor community includes executive professionals from top creative agencies, galleries, law firms, investment firms, arts organizations, social justice groups and brands. Learn more about our mentors.

Professional Growth: Through intensive working sessions, workshops, guest lectures, and peer-to-peer learning, our values-centered approach provides NEW INC members with a solid understanding of business fundamentals, empathetic team building skills, the ability to effectively tell their story, and a roadmap for growth.

Workspace: Our conveniently located, open-plan workspace features desks and community tables, high-speed internet, light prototyping and digital fabrication resources, media production resources, meeting rooms, social space and a kitchenette. Review a detailed list of our tools and resources here.


Membership Types


$500 / month (per person)

Members are provided with an assigned desk in our open floor plan office and have 24/7 access to NEW INC.


$300 / month (per person)

Hot Desk members work from shared community tables, and are expected to spend roughly 15-days or less per month at NEW INC. Members can access NEW INC at any time of day, and are provided with private lockers. Hot Desk members do not have to live in NYC full-time.

Initiation fees: All members are required to pay a $150 set-up fee + 1 month security deposit upon sign-up

Subsidies: Through our partners, we are able to subsidize participation in some of our tracks. Adjusted prices listed below in Track details. Additionally, we are able to offer a limited number subsidies based on financial need, with an emphasis on supporting women and people of color. Subsidies are considered on a case-by-case basis, and are reviewed during the interview period.

Futureworks Shops Subsidies: In order to better support the growth and development of creative businesses working in hardware and manufacturing, this year, with the generous support of NYCEDC and SecondMuse's Futureworks Shops, NEW INC is offering limited membership subsidies to successful applicants working in hardware and manufacturing to offset the cost of membership in any of our focus tracks (excluding Museum Technology, which is already fully subsidized).


Program Tracks

Our member cohort is divided into five focus tracks. There is only one application, and you will be able to select which Track your work most closely aligns with when you apply. If you would like to join NEW INC, but are unsure of which Track to select, we have an option in the application for you to indicate that you are open to being placed in a track.


As the boundaries between the physical and digital worlds become increasingly blurred, we are interested in new studios, start-ups, or creative projects that are working with emerging technologies that enable interactive experiences. This may include augmented reality, virtual reality, mixed reality, video game design or immersive installations.


  • Dedicated Desk: $500 / month + initiation fees

  • Hot Desk: $300/month + initiation fees



We believe in the power of art and culture to transform our cities and our communities, and to tackle some of the most pressing issues facing our society today. Along with our partner IdeasCity, we are seeking new ideas for the city that address education, social justice, climate change, urban issues, and other social impact themes in a creative way. Projects may take the form of social enterprises, non-profits, or artistic projects.


  • Dedicated Desk: $500 / month + initiation fees

  • Hot Desk: $300/month + initiation fees


Learn More about the Ideas for the City Track.


How can we imagine new applications for science and technology through the lens of art and design? Supported by Science Sandbox, this track is focused on engaging creative practitioners who are exploring artificial intelligence, robotics, biotech, digital manufacturing, and other science-based areas of research through their practice.

This track is only open to artists and designers with a specific project or a new venture with a science focus.

Cost (subsidized)

  • Dedicated Desk: $100/month + initiation fees


This track has special requirements and benefits. Learn More


Supported by Nokia Bell Labs* and in partnership with Rhizome, we invite artists, creative technologists, indie game designers, preservation researchers, interaction designers and others making and researching art that is born-digital to apply to be a part of this new track. Members will benefit from mentorship with both the Rhizome and Nokia Bell Labs staff members, and participation in special events.

*Nokia Bell Labs has just come on as a supporter of this Track. It is formerly known as “Art + Code.”


  • Dedicated Desk: $100 / month + initiation fees

  • Hot Desk: $50/month + initiation fees


This track has special requirements and benefits. Learn More


With the support of the Knight Foundation, members of the Museum Technology track are invited to research, design and prototype accessible, off-the-shelf technology solutions. The aim of this program is to provide small and mid-sized museums with scaleable means for engaging their publics.

This track is only open to people who are prepared to develop or are in the early stage process of developing a new, stand-alone tech product for the museum field.

Cost (subsidized)

  • Dedicated Desk: No monthly fee (initiation fees apply)


This track has special requirements and benefits. Learn More




Our community is curated as an interdisciplinary ecosystem that represents a range of skills, backgrounds, cultures, and perspectives. We believe that diverse environments and cross-disciplinary exchange yield better ideas and more resilient networks. Our community includes:

Independent Practitioners: Artists, designers, filmmakers, musicians, writers, activists, administrators, researchers, scientists, etc. developing ambitious, experimental new work that investigates emerging technology and its influence on culture

Studios & Collectives: Teams working in design (graphic, mobile, web, product, architecture, fashion, animation, exhibition, etc.) and entertainment (interactive installations, VR, AR, gaming, experiential, performance, etc.)

Start-Ups: Early-stage non-profit, social enterprise, or for-profit organizations working at the intersection of culture and tech

Seasoned professionals: NEW INC is not only for emerging practitioners. We welcome seasoned professionals who are in the early stages of a new creative career, project or venture and are looking for a community of like-minded people to grow their practice alongside.


• Shared workspace located in lower Manhattan, in easy walking distance to public transport and shops. Our workspace includes bookable conference rooms, a community event space, a kitchenette with coffee and tea included, lockers for storing valuables

• A professional development program geared towards creative professionals and designed to help address entrepreneurial challenges such as identity formation, fundraising, legal, product development, organizational structure, marketing & PR, and leadership skills

• Mentorship in the form of dedicated mentors and weekly one-on-one office hours with industry experts including and New Museum / NEW INC staff.

• Light prototyping and digital fabrication resources including 3D printers, Canon cameras, projectors, large format printers, Othermill desktop CNC, and other tools

• Media production resources including a green screen, seamless backdrops, HTC Vive, Oculus, 2 HP Z840 machines, and a Canon equipment suite.

• Opportunities to present and share work with NEW INC and New Museum professional networks

What we don’t provide: We do not provide private workspace or traditional studio space, private storage and/or space for sustained physical fabrication and messy projects.



• Participation in NEW INC’s program is a year-long commitment, Sept 2019-August 2020.

• Applicants must be US citizens or have the ability to secure a visa for conducting business in the US.

• Applicants should be aligned with NEW INC's values of experimentation, collaboration, and social impact.

• Membership is not open to students / people enrolled in an academic program.


2/20: Applications open
4/9: Open House at NEW INC
4/20: Applications close
5/13: Interview invitations sent
5/20-31: Interviews on-site at NEW INC
6/10-24: Offers sent
7/13: Deadline to confirm participation
9/4: Mandatory Year 6 Orientation
9/24-9/27: Mandatory Year 6 Bootcamp


What is the total cost of joining NEW INC?

In addition to a monthly membership fee, all members entering the cohort are required to pay a security deposit equal to 1-month’s membership, and a non-refundable set up fee of $150.

Members should be prepared to pay the $150 set-up fee + security deposit no later than July 2019.

Membership fees are auto-charged monthly on the 1st of each month, beginning on September 1, 2019 through August 1, 2020.

Security deposits are returned at the end of each program year.

Do you offer financial aid?

Some of our Tracks have been fully or partially underwritten, enabling us to offer deeply discounted monthly membership. Adjusted prices are listed alongside each Track above.

We also have limited subsidies for people working in hardware and manufacturing, thanks to the generous support of NYCEDC and SecondMuse's Futureworks Shops. Additionally, NEW INC offers a limited number of subsidies based on financial need, with an emphasis on supporting women and people of color.

Applicants who require financial assistance will be asked to indicate need on their application, and subsidies will be considered during the final interview process.