Our Story

NEW INC was cofounded by Lisa Phillips, Toby Devan Lewis Director, and Karen Wong, Deputy Director of the New Museum in 2013. As the first museum-led cultural incubator, NEW INC was conceived of as a not-for-profit platform for furthering the Museum’s ongoing commitment to new art and new ideas. Now in Year 5, NEW INC’s membership model continues to support a diverse range of creative practitioners with a values-driven program and safe space for gathering and developing new creative projects and businesses.



100 creative entrepreneurs

350+ alumni

175 mentors

48% women

46% people of color

392 jobs created to date

175 businesses created or retained in NYC since 2015

$17M raised by NEW INC members

$19.6M revenue generated

These numbers represent a five-year cumulative total or average


Our Space

Our shared workspace is conveniently located in Lower Manhattan and features a receptionist, dedicated desks for teams of up to 4 people, community tables, a kitchenette, bookable conference rooms and a community event space that seats up to 30, storage lockers, 24/7 security card access, nighttime security, a media production lab, and a fab lab.


• 70 seats for full-time and part-time members
• 2 shared conference and meeting rooms
• 30-seat screening room and event space
• 2 phone booths
• Dedicated storage lockers for members
• Kitchenette supplied with coffee and tea
• Couches and social areas
• 24/7 security card access
• Nighttime security


• Basic prototyping lab and community workbenches
• 2 HP Z840 machines for high powered processing & graphics
• Ultimaker 2, Ultimaker 3 Extended, Othermill Pro CNC, & Form 2 SLA
• Trotec Speedy100 laser cutter
• Physical computing tools from SparkFun
• Canon equipment suite with cameras, projectors and large format printers
• Vinyl cutter
• Floor drill press
• HTC Vive
• Oculus



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Stephanie Pereira, Director

Stephanie Pereira is a community engagement expert with over fifteen years of experience working at the intersection of arts and business. Prior to joining NEW INC, she was a senior leader at Kickstarter where she worked for over six years, first as the inaugural Director of Arts, and ultimately as Director of Creator Engagement where she oversaw strategic growth and management of a global community of over 100K people. Prior to working at Kickstarter, Pereira was an Associate Director at Eyebeam Art + Technology Center. She has an MA in Arts Administration from the School of the Art Institute of Chicago, and a BFA in Visual Arts from Mason Gross School of the Arts at Rutgers University.

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Alexandra Darby, Director of Strategic Operations

Alex Darby is a Sydney-born, New York-based cultural producer and contemporary jeweler. Her curatorial projects, which are guided by critical theory and digital culture, count exhibitions and site-specific installations in Australia, the United Kingdom, and the United States. Darby's independent practice as a jeweler and artist informs her work with the NEW INC community.

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Rasu Jilani, Director of Recruiting and Community Engagement

Rasu Jilani is an independent curator, social sculptor, and entrepreneur. His work investigates the intersections of art, culture, and civic engagement to raise critically-conscious conversations between artists, their local communities, and the wider public. Jilani's projects are dedicated to promoting awareness around pressing social issues through exhibitions and community-driven programs.

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Kelsa Trom, Head of Programs

Kelsa Trom is a writer and cultural organizer focused on participatory learning and community. She brings a multidisciplinary background across service design, communications, education, strategy and research with a focus on driving social change through art and design. Her projects in ceramics, writing experiments and movement arts explore the interplay between the body, public and private gestures, memory and everyday life.

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Mike Kelberman, Head of Research and Technology

Mike Kelberman is a creative technologist. When he is not fabricating photobooths, coding camera tracking systems, or building kinetic art, he can be found 3D printing objects on his MakerBot or recording in his home studio. Kelberman's specialties include physical computing and SMD electronics, camera vision, augmented reality, specialty photobooths, makerbot/objet/mcor/zcorp operation, CAD design, carpentry, audio engineering, rigging, and projection mapping.


Forrest Wu, Producer

Forrest Wu is a Brooklyn-based cultural producer. He brings a background in performing arts administration to finely-orchestrated event production across a range of disciplines. A trained violist and untrained dancer, Forrest moonlights as a performer and nightlife producer; highlights include performances at Guggenheim’s Young Collector’s Party, MoMA PS1’s Back to School Gala, and the Rubin Musem’s Figuring the Future series.