Laura Fox
Laura Fox is the Market Manager (NYC General Manager) for Lyft Bikes and Scooters, and oversees strategy, growth, operations, marketing, and the local P&L for Citi Bike. Laura is also an adjunct professor of MBA strategy at NYU Stern School of Business. Prior to joining Lyft, Laura worked for Sidewalk Labs, an Alphabet company dedicated to building the city of the future, and the Boston Consulting Group (BCG), where she led strategy and digital venture projects for urban mobility, technology, and arts&cultural organizations. In parallel, she edited a book on urban development and delivered a TED talk on curiosity and ignorance in the creative process. Prior to her MBA, Laura managed cross-functional teams of strategists, designers, and engineers to create digital strategies in the Americas, Middle East, and Asia (including for Qatar Museums). Laura holds a B.A. from the University of Notre Dame and an M.B.A. from New York University.